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Review of The Switch By Shin Lim

One DVD, $30 dollars and a DIY gimmick . . . is it gem or is it rubble?

Effect

This is an open prediction effect. A folded card is placed openly on the table and covered by the spectator. A card is chosen, signed and lost in the deck. A moment later, the spectator lifts her hand where the magician picks it up (very cleanly) and unfolds it showing that it is the signed card.

Method

This uses a very clever gimmick that you have to build. The gimmick itself is pretty simple, but may take a little bit of work to build (especially if you have a hard time splitting cards). Everything you need to create the gimmick is supplied (except for tape/glue). If you don't have any troubles with card splitting, you'll be able to construct the gimmick in just 2 or 3 minutes.

Ad Copy Integrity

As you know, ad copy integrity is very important to me as a reviewer. It's my main criteria for judging a product. When I saw the trailer for this, it looked so impossible that I wanted to make sure that I gave it a thorough inspection when compared to the actual product. Unfortunately, it failed pretty hard on this front. The video trailer is dishonest. In short, the video trailer seems to have been faked. This is unfortunate because the real thing looks very similar to the video trailer. First, watch the real trailer below:

Now watch this video done by someone else:

The second video is much more honest. You'll notice that things are similar, but the trailer is missing a few things. Before I dive into those things, remember, that studying the trailer and ad copy is a huge part of how I judge a product and so I watch the trailers multiple times and analyze them to make sure you're getting the truth.

First, the method involves adding a little special something to the selected card. You can either add the something to the card in advance and force the card, or you can have a card freely selected and add the "something" after the card is chosen. Then, after the effect is over, you have to remove the "something" and a "something else" that also makes its way onto the signed card at the time of the switch.

Upon reviewing the trailer footage, the special something was never added to the selected card. The way the gimmick works and the way you must load it could not have been done in that trailer. Second, after revealing the signed card to be the one on the table, the gimmicks must be removed. Again, based on the way you remove them as taught in the DVD, he did not remove them. He only pretended to remove them.

Third, upon doing the riffle with the deck toward the spectator, you are actually hiding "something" underneath the deck causing you to hold the cards in a bit more (but not too much) restricted grip. The grip he is using in the trailer is way too open and free and would not allow for the "something" to be hidden.

Fourth, when looking at the signed card at the beginning and at the end, the signatures are slightly different. I had to look at this very closely. I took several screen shots and loaded them in Corel Paintshop Pro. There are at least two different places where the signatures look different from each other (i.e., the card signed at the beginning and the card revealed to be the folded card). Further, it's clear upon examining the signatures that they employed the technique that magicians often do to make sure that two signatures look the same.

There are plenty of effects where we have a card pre-signed with our own signature. Then during performance we sign a duplicate in an attempt to make it look as close to the duplicate as possible. That technique was clearly used here. For example, notice how squarely various points of the name line up with the diamonds on the card. The top of the "J" goes exactly from diamond tip to diamond tip. The straight line of the "J" goes right to a diamond tip point. The underline and other letters follow the same method. Using points like this is an excellent way to make two signatures look the same, and these two are almost identical. However the two underlines have different curves. The first signature also seems to have a different pen stroke thickness. The tip of the "K" looks different from the counterpart duplicate. Based on my next point, it's my assessment that both signed cards were signed before the performance even took place.

Fifth, upon watching the person sign the card, it would appear that the signature during the performance was completely faked. Notice that the selection was done with the deck face up, thus making it easy to specifically choose the Eight of Diamonds. Next, when the card is held by the spectator and he begins "writing," he's clearly not writing what is ultimately shown to be the signature. Further, there is a video cut while he's "signing" the card. My guess: that's when they switched in the pre-signed card. The person signing the card shows the signature to the camera, but you can clearly see Shin Lim gesturing in a way that seems to say, "give me the card." In other words, it would appear that he didn't want it seen on screen too long. When he unfolds the "mystery" card on the table, he fakes like he's removing the gimmick from the card, but he is not actually removing it. The gimmick is too big to be hidden the way he's pretending to hide it. Further, in order to remove the gimmick, there is more required than what he did in the demo.

Sixth, and finally, this is the big one: at the moment of the switch, he does NOT make the switch. He merely picks up the card that was on the table. How do I know? Because I slowed down the video (as best as you can on a YouTube video) and found two clear issues. The first error is based on the fact that at the moment you reach over to pick up the folded "mystery" card, you are finger palming something. He appears to be finger palming something in the video. However, just an instant before his hand reaches the playing card on the table, his fingers straighten out and it becomes very clear that he is not finger palming anything. Further, the card placed on the table which is partially open, shows us another discrepancy. When doing the switch, the opening of the card on the table must go out of sight for a moment and it is folded up and switched out for the real card. Yet in the video, that opening never leaves our sight which is impossible based on the method taught on the DVD. You'll notice on the second video above, that the magician clearly covers the entire card for a brief second. This is a needed moment for the method to work properly.

Though I can't "prove" that Shin Lim faked this demo, the evidence, in my opinion, is very compelling. The unfortunate thing is that the real method, etc. is very good and very doable, but it's not as clean as Shin Lim leads you to believe in the trailer. I will say, that in the second video shown above, though it is an honest handling, the real method can be even smoother and better looking than that, but not as clean as Lim portrays in the trailer. Further, in the trailer, there's another moment (just after he introduces himself) where he picks up the mystery card with two fingers. I'm not sure if he was trying to lead us to believe that he just performed the switch at that moment, but rest assured, no switch was performed there.

What further solidifies the fakery in my mind is that during the explanation section, he kept referring back to the demo by saying, the reason the demo looked so good was because this, that or the other. He even went so far as saying that in the demo when he placed the gimmick on the chosen card, that he got very lucky and it fell into place in the exact right spot. He continues by telling us that normally, you'll have to adjust the gimmick to get it to the exact right spot. He then adjusts the gimmick in the explanation showing us that it's a very clearly precise action that requires focus and two hands to do it. He continues over emphasizing that fact that he got lucky in the trailer. I don't buy it, folks. Not for one second.

As mentioned above, there is a need to get the gimmick on "just right" but if you don't (and you never will), you'll have to adjust it. However, he never explains how to make that adjustment in front of the audience without it looking suspicious. Further, he never really shows you how to smoothly and secretly get the gimmick onto a card that is freely selected. In my opinion, the only way to really safely do this (based on what I saw taught in the video), is to have a card already set up with the gimmick and then you force that card.

Product Quality

The gimmick "stuff" that you get to make your gimmick is simple and good quality. The video is well lit and well mic'd, but . . . the so called teaching is terrible. It was extremely rambley, nonsensical and heavily and clearly and totally unscripted. There were multiple cases where he just repeated over and over the same thing. Probably the most annoying thing was the constant promise that he'll eventually show us how to make the real gimmick. Often, it was hard to hear him because the background music was very much not "background" at all.

On the more positive side, there were a couple of cool vanishes taught. For those who cannot do a perfect - and I do mean perfect - Mercury Card Fold, you'll have to use the alternate handling which is to openly fold the signed card up right in front of the spectator. Then do a vanish of the folded card. He gives a couple of different ways to do this vanish which are pretty cool.

Also, some of the other techniques for effecting the change are very good. Frankly, I prefer them to the one that he was supposedly showing us in the demo. One of them is where you have the "mystery" card placed in an envelope that is sealed and held by the spectator. Then after the signed card vanishes, you very, very, very cleanly rip open the envelope and remove the card and unfold it showing that it is the selected card. Other versions involve leaving the "mystery" card on the card box or a smart phone held by the spectator. You simply slide the card off of the phone and open it revealing the signed card. It's very, very, very clean.

As for the DVD menu, it was a bit of a pain. There were only 4 chapters and they were all very long, so it was very difficult to come back and pick up where you left off if you took a break from watching the video - I did. Finally, nowhere on the DVD are you really shown how to load the gimmick real time during a performance where the card is freely selected. Further, during the early parts of the explanation, he says you can do the switch from the spectator's open hand. He then says, but that's the hardest way to do it with a promise to show us later. But he never does.

Final Thoughts

If it weren't for the complete hoax of a demo trailer, I would have given this product 3.5 stars. The method is simple and clean and very good, and relatively easy to do. But some stuff isn't properly or clearly taught or covered. However, a big fat huge ding for such a dishonest ad trailer.

Final Verdict:
2 Stars with a Stone Status of grubble (some gem ideas surrounded by a bunch of rubble music, poor teaching and lack of delivery on ad copy demo trailer).

25 Comments

  • Jay Best says:

    Paperclipped anyone?

    • Jeff Stone says:

      Yep. However, there are pros and cons to both. Of course the beauty of Jay’s Paperclipped is that it requires no gimmick, no set up time . . . find a clip laying around and go. However, Lim’s version has the advantage of being a bit more clean immediately after the switch. Once the switch is made, your hands are empty. However, the card is “dirty” and needs to be cleaned up before handing it out. Whereas with Jay’s effect, your hands aren’t empty for a moment when the switch is made, but they are empty and clean a split second later with no suspicion drawn to the once dirty hand. Plus you have the added advantage of the card being clean and instantly hand-out-able.

  • Jay Best says:

    I totally love Sankeys FVS.. so in their face and they see nothing..

  • Bart says:

    Wait, a Shin Lim item where the trailer is faked and had about 100 times as much money spent on the production of it as the explanation video? I’m shocked, absolutely shocked I tell you! On a serious note – how does anyone actually still buy anything from him?

    Oh, and one other thing. He never actually teaches all of the handling that is on the trailer. Why? He could not be bothered to do the research to see if the move belonged to someone else. But don’t worry, once (and if) he does that research, you’ll be able to buy a future DVD to learn how to do what was shown in the trailer for this product.

  • Chris Fleming says:

    Until we all boycott these deceptive products, the deception will never end.

    • Jeff Stone says:

      You’re right. Everyone reading this, please share this review to your facebook/twitter/etc. pages. Spread the word. Better yet, share the video for Project by Shiro Ishida everywhere. It may have some impact if we get more and more people to watch/read these reviews.

  • Carmelo says:

    I was recently involved in a conversation about misleading promos. Some say as long as the basic effect is shown, the “performance” in the video doesn’t matter. Case in point: Lim’s 52Shades of Red. While the effect is shown in the promo, it cannot be performed anywhere near as cleanly and requires a very specific set of staging criteria.

    • Jeff Stone says:

      @Carmelo – I would agree that if the basic effect is shown, then it’s okay, provided that the basic effect was shown accurately and honestly. That’s where the problem comes in.

  • JMD says:

    I know it’s been a while since you reviewed this, but I noticed something in the second vid on which you didn’t comment. You mentioned more than once the need to do a perfect Mercury fold or openly fold the card. If you look closely in the second video, the 5 of clubs has been pre-folded so when he does the Mercury fold it is simple to do it perfectly.

    What brought me to your site (BTW, I like your reviews & have bookmarked your site for future reference. Good work!) was Lim’s performance on Penn & Tellers Fool Us. It’s the first time I’ve watched him perform and he did a great job with the lay audience as well as wit P&T.

    I’m not defending his use of trickery in marketing, but if you see his P&TFU performance you, as a magician, will notice that he obviously uses a stooge and duplicate signed cards (I counted three dups) to accomplish part of his act. I think that once you decide that stooges and duped signed cards are acceptable, (I’m not saying it’s wrong, BTW. That’s another discussion.) it’s something that is easy to get complacent about using. So, making the leap to using dups in the vid to demonstrate what the experience of a layman would see (because layman’s eyes aren’t trained to pick up what we on the other side would notice) may not have been a hard decision to make given how it works so well for him in performance.

    Again, I’m not defending him and personally am against the practice but the use of stooges, camera angles, and other borderline SFX to accomplish magic on TV has become so commonplace that it’s easy for me to see how it could influence someone to think it’s ok. I notice that the flap about this (I remember reading about it in the Genii Forum when he released it) didn’t cause him to alter the Official Trailer as it still plays on his site.

    Keep up the good work. I’ll be back.
    JMD

    • Jeff Stone says:

      @JMD – Thanks for the post. I’m glad you found the site and that you’re diggin’ it. I’m personally not opposed to duplicate signatures, stooges, etc. However, when creating a trailer using those methods to lie to the potential customer and make them believe an effect/method is better than it really is . . . that crosses the line.

  • mohin says:

    Sir,help me plz! I know that how to do this trick (Mercury fold and Sleight-of-Hand method) but I didn’t know that what is gimmick ! Plz can you tell me what is a gimmick and how to make it?
    Plz send me mail at: mohin00950@gmail.com

    • Jeff Stone says:

      @Mohin – You’re joking right? If you want the secret, order the DVD. It would be dishonest and unethical (at the very least) to tell you what you’re asking me to tell you.

  • mohin says:

    Sir, plz sir tell me how to do it! Plz sir ! DVD is not available in our country ! I tried to buy but shipping is not available ! Plz sir tell me at: mohin00950@gmail.com plz sir I will send you passing thru by Kevin parker (price: 16$)and think by shin lim (price: 22$)I will send via mail! (Instant download)

    • Jeff Stone says:

      @Mohin – It’s not gonna happen man. It’s TOTALLY UNETHICAL. There are places who ship to all over the world. Either way, please stop asking me to do unethical things.

  • mohin says:

    OK sir sorry ! I will never ask you ! And thx for fast reply !

  • Steve-O says:

    Jeff, I really like your reviews now that I’ve found your site.

    Regarding JMD’s comments above about Shin doing his act on P&T, I want to confirm that in no way is Shin using a stooge. He is currently doing his 52 Shades act as well as his Dream Act back to back at the House of Magic in Macau. It’s all done in a formal setting on a stage with a video screen close up through the whole performance. He is doing his show 6 times per day, and again, there are no stooges of any kind. He picks 2 random people for each show. He never speaks during the show, as everyone is Chinese. It goes over very well, every night. With no stooge, the art in the act comes from being able to sell to the spectator that they are in fact seeing their signature every time. It’s beautiful.

    I just wanted to point out an error in judgement on JMD’s part, but I’m curious about all of your other comments.

    Best regards – Steve

  • Gary says:

    Excellent review of the product. The problem is that Shin is not selling what is performed in his trailer video. This is some kind of fraud, : he is performing (stooge) instead of the product he is selling to us. This is the problem.

    • Jeff Stone says:

      @Gary – exactly. Advertisement integrity is the most important factor in my final star rating.

  • Duncan Coolidge says:

    It is unfortunate that someone as talented as Shin Lim should be embroiled in anything such as this. There is so little to be gained by offering anything less than his absolute best.

  • Brett says:

    The P&T act didn’t have a stooge, it’s against their rules. The trick is revealed to the producers prior to the performance and that is strictly not allowed. Your speculating on the rest of your comments…

  • Duncan says:

    I was speaking of the review of his product promo.

  • Tim Anderson says:

    After slow mo’ing the trick, he’s obviously shoving the card through the black matte on top. So there’s a slit right? How is he doing that without the card getting stuck? Is there someone in the table grabbing the card?

  • Tim Anderson says:

    Sorry, I was talking about the AGT final.

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