Random I-Tunes Song of The Moment: My Guitar Lies Bleeding in My Arms By Bon Jovi

So there's a guy named, Maxwell Murphy, another guy named Mike Maxwell and a third named Mark Murphy. They're all big players in the magic world: Penguin Magic, A-1 Multimedia, and Murphy's Magic Supplies, respectively. I've heard all of their names many times over the years. It wasn't until last year that I realized that they're are three distinct individuals. It's a very confusing batch of names to keep track of. I finally figure out (Thank you Royal Bliss) who's who. It's the first one on the list, Maxwell Murphy, that we'll be discussing for task at hand.

Marketing Books in General

Over the years, as a man of the close (i.e., sales), I've read a ton of books on sales and marketing. They're usually not cheap (the good ones anyway); they're usually very broad stroke, and they're usually very much worth reading. They typically cover information that can be used in a broad range of industries. Much of what I've read could be applied to our wonderful world of wonder.

But . . . what happens when you get a guy (the first M.M.) who has spent the past 10-ish years applying these principles and gaining experience and learning via trial and error in one specific niche industry? You get an incredible book called Everything I Know About Marketing Magic.

What's it About

This book covers everything you need to know, complete with contact information, to go from an idea to cash in your pocket. This is not some pipe dream that's impossible to reach because of some convoluted process involved. Nor is it some get rich quick scheme about how to become a millionaire by creating magic tricks. It's a step by step guide and reference book that covers all the components and all the very hard work you'll have to go through to take your idea to market.

Take a look at the ad copy, particularly the bullet points and the chapter titles. It's all in there. It's well written; it's quite comprehensive; and I really believe that Maxwell Murphy was telling the truth in his title. I really believe that he held back nothing, that he truly does share everything he has learned. Books like this are worth their weight in gold.

Producer's Point of View

I've published 3 DVDs, 3 e-books, 1 packet trick and 5 instant download videos over the years. Without having read this book, I followed some of the procedures taught in the book just by happenstance. At the same time, I can also see places where I made mistakes that I may not have made had I read the book. So, as a reviewer and as a guy who has brought some of his ideas to market, I see great value as well.

Final Thoughts

If you have a magic product that you want to bring to market then you must buy, read, study, digest and apply this book. However - and this is a big fat HOWEVER, keep this in mind: if you've read my reviews, you know that I believe that there is a cubic butt-ton of crap on the market in our world, and the last thing we need is a bunch of crap ideas making their way to market because they read this book. My hope is that if you follow the book, the crap will get weeded out along the way, but I can't say for sure. So I should add a caveat to the above sentence . . . if you have a magic product THAT DOES NOT SUCK that you want to bring to market then you must buy, read, study, digest and apply this book.

Final Verdict:
5 Stars with a Stone Status of GEM